14 The lawsuit was dropped for the specific reason of it being frivolous, since there was a misinterpretation as to what was required of a user in order to accumulate Coke points and obtain the currently available reward prizes.
They claim that postcode lottery a con the prizes for which they had been saving are either constantly out of stock or are no longer available.
(Any bonus points were limited to 2,000 points per week.
The My Coke Rewards program began on February 27, 2006 and is scheduled to continue until January of 2007, which means that everyone has plenty of time to sign up!How do I win free stuff?The program ended in late June 2017.Once youve started to rack up points, you can choose gifts that you want to redeem them for.The My Coke Rewards program is very easy to join, and membership costs you nothing.For example, if you want to choose a prize from the Electronics category, you can choose free ringbones for 16 points each or a PlayStation 2 computer entertainment system for 850 points.
Further accused Coca-Cola of utilizing "bait-and-switch" tactics in the program.
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My Coke Rewards had a meter that tells the member how many points they earned during the current week, and whether they have reached the 75 point-per-week limit.
What is the points scale?
You can check out m for more information about this exciting new offer.Archived from the original on Retrieved 6 December 2015.Members with My Thirst IDs can enter only ten codes each day, and each set of points comes with an expiration date.Points expired after that date, meaning a customer had to add points to their account or claim a prize by the deadline.6, the "status" points were discontinued in mid-June 2016.Archived from the original.9, this program ended on, and all points earned were voided at 11:59 pm on that date.Controversy edit The program was one of several marketing campaigns that have come under fire from the Center for Digital Democracy, an advocacy group interested in regulating how food products are marketed to children.Contents, limitations edit, the program always featured limits on the number of codes and points that could be redeemed at one time.For the online game, see, myCoke.You can also not be a Coca Cola employee in order to sign.Bonus points and promotional offers such as Double Points Days were still not subject to this weekly limit.Some items experienced steep unexpected price increases, as well; for example the coupons for a free 20 ounce bottle of Coke increased 67 (from 24 points to 40 a 75 Blockbuster gift card which used to cost 722 points went up to 1,020 points (a.Coca-Cola's online marketing techniques were included in a 98-page report issued in May 2007 by the center and the American University called "Interactive Food Beverage Marketing: Targeting Children and Youth" 11 12 which criticized the program for collecting personal information from children and for promoting.